- Digital Marketing Strategies for 2020
- SEO for Bloggers
- Video Content
- Email Marketing
- Paid ads and Shout-outs
SMM is one of the most worthwhile appliances when running a business in digital marketing. However, despite the fact that most businessmen actually exploit SMM, they do this in a wrong way. So, what kind of mistakes they make?
They all follow the idea that it doesn’t matter what you post. The key is to post much and do it regularly. They post unwanted ads, forget about content marketing strategy, etc.
If now you realize that you act in the same way, all is not lost! You have a chance to make things right.
SEO for bloggers
Currently blogging is unprecedentedly widespread. However, contrary to the common view, blogging is not all about writing what you are doing. Unfortunately, nowadays many people make a huge mistake when blogging – they don’t understand how blogging differs from keeping a diary.
Let’s imagine that you vend pet products. So, it would be reasonable to tell your subscribers about you products, compare them, spell out which pet feeder suits a particular breed more, etc. In that case, you will not only educate your readers, but also promote the products you sell.
That’s why this approach to blogging is highly likely to help you in convert your followers into customers and making more money on your business.
We have just discussed how to start a blog for your business, how to avoid making fatal mistakes, and so on. But is there anything we’re missing? Yes, it is.
When blogging, we always focus on driving as much traffic to your blog as possible. This is clear because the more people start following your blog, the more potential customers therefore you get.
However, we forget about a very important aspect – how to achieve a particular target audience, but not the people who are unlikely to be converted into customers?
Nowadays watching videos on particular social media platforms is becoming an extremely popular activity. And one of the most frequently used websites for it is YouTube
So, if you are a retailer and you want to promote your business, it won’t be challenging for you to make videos about the products you sell. This is exactly what most popular companies do.
By the way, you have an opportunity to tell them where to purchase the items you’re talking about in the video. You need only to leave active links in the video description section. What is more, due to the fact that Google now demonstrates video results for most searches, your video can also ranks in Google for particular terms.
Well, if you want your videos to get a high rank from Google, please don’t forget about SEO-friendliness (look at the section above).
When you post a new article or video, you need to drive traffic to it. So, it’s necessary to inform your target audience about it. And how to do this? Right, you need to send out a newsletter.
So, it’s an easy deal for the companies who have run their business for years to come.
As a rule, they have thousands of followers who are to hear from them. If you only started you business and you don’t have an email list yet, it’s high time for you to launch you email collecting campaign
First of all, try to generate lots of traffic to your website. And the most efficient way to do this is launching an ad campaign.
When you get enough traffic to your website, it’s necessary to convince Internet users to sign up to the newsletter. How to do this? Actually, there are some ways.
Firstly, you can try to assure your visitors that the information you’re going to send them can be quite useful and, in some cases, even profitable.
Secondly, you may suggest them some additional info in exchange for their emails or something else that can be valuable for them.
Don’t forget that email collecting campaign is an ongoing process you should stop in no case. As soon as you get an extensive email list, it will be quite an easy task for you to drive traffic to your web pages at the right time.
Paid ads and shoutouts
Any business needs promotion. And sometimes you have to pay for it. We want to note that you don’t need to avoid paid ads.
In fact, such an advertising can bring more than any other ways of promotion. What you really should avoid is throwing money all over the Internet.