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What Is Personal Branding & 5 Reasons Why It’s Important

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The concept of a business building a brand for itself is a pretty common idea today.

Most, if not all, businesses are branded, and they make money by developing those brands.

So why can’t people do the same thing?

A personal brand isn’t that much different from a business brand. Instead of marketing a store or product, you’re marketing yourself.

Building up a personal brand has a ton of benefits, both personally and professionally, and it can help open many doors for you in the future.

In this article, we’ll delve into exactly what a personal brand is as well as why it’s worth developing

What Is Personal Branding?

Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes

5 Reasons to Create a Personal Brand

1. It Helps You Stand out from the Crowd

A personal brand is a great way to demonstrate your skills and knowledge about a particular subject or field.

You might be much more knowledgeable than John Doe next to you, but if someone Googles your name and John Doe’s and John is the one with a personal brand and professional online presence, he’s going to look better than you.

Building a brand is your chance to show your audience what you know and why you know it, and it will help set you apart from others who might be vying for the same opportunities but who haven’t taken the time to build their own personal brand.

2. It Leads to Opportunities

A strong personal brand will lead to a multitude of opportunities, including:

  • Job interviews.
  • Internships.
  • Speaking engagements.
  • Networking opportunities.
  • Promotions.
  • Partnerships.
  • More.

A personal brand is the building blocks that will lead to success for your future. It can help you reach any number of goals, both personal and professional, and it can also lead to many opportunities for advancement in your career

3. It Inspires Trust in Your Audience

Many people, especially those of the millennial generation, don’t trust larger businesses that utilize traditional advertising

That’s why there’s such a big push nowadays to “shop small”, and why influencer advertising is so successful.

People are much more likely to buy from, and listen to, someone who looks, talks, and acts like them as opposed to a large corporation.

So if you build your brand like a business, but still maintain a personal front, you’re guaranteed to inspire trust amongst your audience.

4. Someone Is Always Going to Be Screening You Online

Whether you’re applying for college, for an entry-level job, or for your future career, someone is going to be Googling your name.

Some employers will expect you to have an online presence, whereas others just want to ensure you don’t have a poor reputation online.

But regardless, it’s better to control the results that appear in the SERPs as opposed to leaving them up to chance.

Developing a personal brand is a great way to show potential employers that you’ve worked hard to build a positive reputation online.

5. Lead Capture for your online business

You are the online entrepreneur or a aspiring entrepreneur you should need a lead capture page to collect the leads of your target audience

So that you can nurture your prospects and offer the audience your online course or services

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